Imaginative Play

Designed to engage the senses and encourage exploration of earliest learners, this inflatable leaf-shaped water play mat features a contemporary neutral color palette and adorable bugs and creatures...

Daisy is a 100% soft doll with magnetic hands, black yarn hair with a purple streak, and removable clothes. She's outdoorsy, friendly, and creative, a perfect playtime friend! Fun for ages 3 and up!

Built for tough jobs and big play, this Cat real steel toy pickup truck delivers real construction action for kids. Made with heavy-duty steel and durable plastic, this toy pickup truck features a...

A 12 inch dump truck with real working steel parts. Easy to maneuver, smaller in size but just as mighty, ideal for younger builders looking for realistic construction play.Built with a sturdy steel...

This favorite collection of 100 wooden blocks includes four colors and nine shapes. Little builders will find it easy to grasp the approximately 1-inch to 2.25-inch smooth building toy blocks. Kids...

Head out for farmyard fun with Farmer Finn and friends! Finn's trusty horse pulls the cart along with a cheerful clippity-clop sound as you roll. The dog can ride in the cart for the journey, perfect...

Join Bluey and Bingo on an outback road trip adventure with the 15 piece Bluey Train Set. This colorful train set features Bluey and Bingo figures that fit perfectly in the engine, passenger wagon,...

All aboard for fun with Bluey and Bingo! The Bluey Train includes two passenger carriages that connect to form one cheerful train, with seats for both Bluey and Bingo figures. Track not included...

This amusement park themed railway set features colorful park scenes, sound emitting tracks, and endless creative possibilities. Helps with creative development, social skills, and problem solving...

A perfect stocking stuffer, this Nativity Super Toob is full of beautiful and iconic images that remind us of the origins of Christmas. This Toob includes figurines of Mary, Joseph, baby Jesus, angel...

This set features the Mushroom Fairy, a Mushroom Friend, a Mushroom House and furniture. After harvesting mushrooms in the field, the fairy will make you a magical stew! The set also comes with a big...

Zoom into playtime with a fresh, engaging twist on magnetic construction! Flip Formers Roads tile toppers turn any magnetic play set into a bustling city, or flip the sheets over to design a...

Build a detailed construction crane truck with telescopic boom, rotating crane body, working hook, and manually adjustable outriggers for authentic engineering play. 658 precision-fit pieces provide...

This Toob is a perfect gift for butterfly collectors young and old! It features 8 of the world's most beautiful butterflies, including a Red Glider, Green Swallowtail, Orange Barred Sulphur, White...

These adorable dragon figurines are perfect for teaching kids about mental, emotional, and social health (MESH). Each colorful dragon showcases a different emotion through its color, pose, and facial...

Turn any sandbox or sensory bin into a mini worksite with this set of 6 bright and colorful miniature construction vehicles! Kids can learn all about these heavy duty machines without ever having to...

This Toob of creepy crawlies contains 16 reptiles of different shapes, colors, sizes, and species, including snakes, beaded lizards, iguanas, and chameleons. With 2 figurines of each reptile, there’s...

While the aquatic predators in this Toob, including the gray shark, leopard shark, great white, whale shark, thresher shark, spotted eagle ray, blue shark, mako shark, tiger shark, and hammerhead...

Dive into an undersea adventure with the Mermaids Designer TOOB! These adorable mermaid toy figurines are ready for whatever playful escapades a child could imagine. Fun for ages 4 and up!

Nurture your baby's early growth with 10 thoughtfully designed play zones. Soothe and entertain with a stimulating light-up feature accompanied by 5 nursery songs, 4 animal sounds, and 5 playful...

It's a hole-in-one lotta fun! Learn about the science of the golf swing with a whimsical desktop-sized mini golf course. With everything you need included in this kit, you'll engineer a mini golf...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Featuring soft sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link & Love™ is your baby's perfect playtime friend...

Stay in constant contact with your fellow secret agent while you shadow suspects and stake out crime scenes using your Spy Walkie-Talkies. These hand-held, two-way radio transceivers can communicate...

Fall in love with Baby Camélia: a charming and comforting fabric doll, ideal as a comforter or as a baby's first doll. This adorable 24 cm brown doll is distinguished by her pink pajamas and her...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! This notepad is the perfect gift for the aspiring business owner. With 50 sheets to...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Search and discover with this adorable scavenger hunt notepad. With 50 sheets to use and share, this vibrant notepad and cute coordinating mini pencil is just what they need for fun on the go. Pack...

Toddler must-have! 100% soft doll with embroidered features, fabric hair, plump tummy, bitty belly button, a magnetic pacifier, and sittable design. Age 1 and up!

Soothing lavender scent! This scented soft doll has a magnetic pacifier, magnetic bottle, teddy bear companion, and a mini bedtime picture book. Ages 1 and up!

Rose is a 100% soft doll with magnetic hands, yarn hair, and removable clothes. She follows her dreams and lifts others up, a perfect playtime friend! Fun for ages 3 and up!

Iris is a 100% soft doll with magnetic hands, yarn hair, and removable clothes. She's fun-loving and true to herself, a perfect playtime friend! Fun for ages 3 and up!

Poppy is a 100% soft doll with magnetic hands, yarn hair, and removable clothes. She loves learning and helping others, a perfect playtime friend! Fun for ages 3 and up!

Sleep in style! A must-have for all camping and sleepover adventures, reversible with two groovy patterns, and perfect for all Groovy Girls Dolls. Fun for ages 3 and up!

Father Frasier, mother Teri, girl Freya, and boy Coco are all exited to join playtime fun! Each figure has chocolate-colored ear tips and their arms, legs and heads can be moved to put them in...

Petal the Groovy Dog is every doll's best friend! Complete with a sturdy paper doghouse, removable leash, and magnetic bone, Petal brings endless fun and furry charm to every playtime. Fun for ages 3...