Baby Toys

Teethe, play, and explore! A sensory sensation, this Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. Textured teethers and dangling toys that jingle,...

Teethe, play, and explore! A sensory sensation, this Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. Textured teethers and dangling toys that jingle,...

Meet Panda Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy's Bitzy Bespoke™ collection, this baby crinkle toy includes different elements for your...

Meet Kitty Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy's Bitzy Bespoke™ collection, this baby crinkle toy includes different elements for your...

Meet Mallard Duck Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy's Bitzy Bespoke™ collection, this baby crinkle toy includes different elements for...

Cuddle, play, and learn! Your little one's new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle sounds, a dangling ring, crinkle textures, a...

This snuggly Puppy Itzy Lovey Plush from the Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured silicone teether helps...

Featuring soft sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link & Love™ is your baby's perfect playtime friend...

Your #1 Fan! Keep baby cool, calm, and collected with the Itzy Breeze 3-Speed Stroller Fan. Featuring a baby-safe fan guard, this USB-chargeable fan easily secures to your stroller making everyday...

Kids and parents alike will get a kick out of this super cute cactus bath toy that pops up out of its hidey-hole when submerged in water!  When removed from the tub, water will sprinkle out...

Kids and parents alike will get a kick out of this super cute mushroom bath toy that pops up out of its hidey-hole when submerged in water!  When removed from the tub, water will sprinkle out...

The suction cup base make this goose perfect for being a high chair or table sensory activity. Sensory features include push down and squeak head, click and spin wings, rolling belly beads, and...

Objects in the Itzy Bitzy Kitty Mirror are cuter than they appear! Watch as your baby smiles at their reflection in the mirror, reaches for the textured feet, and grasps for the ribbons. Attach to...

Bring joy and learning together with the Wobbling Penguin Family! This adorable set features a large wobbling penguin that rings when nudged, plus two egg-shaped rattles with soft silicone tops for...

This sweet, silicone flower features chewy petals, a rattling core and a suction base for fun sensory play. Perfect for sensory development and fine motor skills. Fun for 3-12 months!

Bid farewell to teething troubles with this Banana Chew Crew. Crafted with easy-to-hold handles, this teething companion offers soothing relief with a comfy grip for your baby's teething journey...

Teethe, Play, and Explore! A sensory sensation, this teething ring has all the love in the details with multiple features for baby to explore. Textured teethers and dangling toys that jingle, crinkle...

Gracie the Goose! The perfect pal for little hands to hold! Made with baby-soft fabric, Gracie the Goose is snuggly and soothing. Whether it's playtime, tummy time, or nap time, Gracie is always...

Put a new spin on sensory play with this fidget toy. Featuring a suction cup base, it sticks to tables, tubs and other smooth surfaces for sensory play at home and on the go. Four textured silicone...

Make a splash at bath time with this Bath Toy Set! This fun and functional 5-piece set includes four soft, colorful finger puppets and one starfish water squirter, designed to spark imagination and...

Steer, Spin, Smile! Let baby's imagination set sail with this Captain nautical steering wheel. Offering sensory fun both inside and outside of the tub, this 360-degree spinning toy attaches to...

Stimulate the senses and spark creative storytelling with this spill and fill activity toy. Great for sorting, imaginative play, and sensory engagement!

Make some music! Rock baby’s world with the Itzy Bitzy Jamboree music set. Designed for little hands to hold, this toe-tapping trio features a tambourine, jingle maraca, and shaker toy with clacker...

Your child will be off and crawling in no time with the Early Learning Crawl About Crab. This early learning companion will encourage your little one to crawl as it moves across the floor. It...

LumiPets are the most technologically innovative, kid and parent loved childhood companion offered on the market today. With its changing lights and modes, LumiPets offer all-day play, engaging color...

LumiPets are the most technologically innovative, kid and parent loved childhood companion offered on the market today. With its changing lights and modes, LumiPets offer all-day play, engaging color...

Double the fun, double the play! Krumples Bop & Pop is the next evolution of the beloved Krumples sensory toy, now designed with two connected pieces that move in unison—when you squish one, the...

Grabits is a line of easy-grip toys built to keep up with curious, fast, and explorative kids – anywhere they play! Transforming the beloved sensory magic of a classic toy into a wild world of...

Grabits is a line of easy-grip toys built to keep up with curious, fast, and explorative kids – anywhere they play! Transforming the beloved sensory magic of a classic toy into a wild world of...

Itzy Splash Gift Set Make a splash! Have some good clean fun with our 10 colorful bath toys in the Itzy Splash Gift Set™. These soft, squeezable, water-squirting characters and shapes encourage...

Butterfly Brush Toothbrush Teether Tailor-made for baby's first teeth, this unique teether-brush provides sensory satisfaction to baby's sensitive gums, lips and tongue. Perfectly sized for baby's...

Itzy Squirt Squeeze Bath Toy Set Have some good clean fun with Itzy Squirt bath toys. These soft, squeezable water-squirting characters encourage motor skill development and are great for creating...

Sensory Scarves Pull-And-Take Barn Babies love to pull scarves from a "tissue" box. This farm-themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and fine motor...

Shake n Sparkle Flower Rattle This engaging rattle will catch your baby's attention and invite them to grasp it and explore its many textures, from the bumpy handle and petals to the crinkle leaf...

Carmen Cow Tummy & Travel Mirror  Objects in the Itzy Bitzy Mirror are cuter than they appear! Watch as your babe smiles at their reflection in Carmen the Cow's mirror, reaches for the textured feet,...

Love Stella My First Doll with Bassinet - Peach The ultimate first baby doll set! Includes a 100 percent soft doll that offers magnetic pacifier play, a sittable design, and a soft bassinet. The...

Poke-a-Dot - Construction Vehicles Dig in to the exciting world of construction vehicles! See the pictures, name the vehicles, and poke the irresistible buttons on every page to hear satisfying...

Sunshine Rainbow Lovey tag toy - 10x10 This lovey showcases the beauty that emerges after the storm. This celebrates the rainbow babies and the journey it took to bring them into our lives. Each...

Itzy Pop and Whirl Spinner - Smiley Face This toy for babies combines the popular spinner fidget with pop-its. Babies will be mesmerized as the colorful flower petals spin around a cheerful yellow...

Bee Brush Toothbrush Teether Tailor-made for baby's first teeth, this unique teether-brush provides sensory satisfaction to baby's sensitive gums, lips and tongue. Perfectly sized for baby's smaller...