Shop By Age

These adorable dragon figurines are perfect for teaching kids about mental, emotional, and social health (MESH). Each colorful dragon showcases a different emotion through its color, pose, and facial...

Turn any sandbox or sensory bin into a mini worksite with this set of 6 bright and colorful miniature construction vehicles! Kids can learn all about these heavy duty machines without ever having to...

This Toob of creepy crawlies contains 16 reptiles of different shapes, colors, sizes, and species, including snakes, beaded lizards, iguanas, and chameleons. With 2 figurines of each reptile, there’s...

While the aquatic predators in this Toob, including the gray shark, leopard shark, great white, whale shark, thresher shark, spotted eagle ray, blue shark, mako shark, tiger shark, and hammerhead...

Dive into an undersea adventure with the Mermaids Designer TOOB! These adorable mermaid toy figurines are ready for whatever playful escapades a child could imagine. Fun for ages 4 and up!

This exciting kid-sized bowling set is as cute as a bug! The set includes six bowling pins, an easy grip bowling ball, game instructions, and a sturdy carrying case with handles. Little ones can have...

Build imagination from the ground up with these Itzy Blocks. This 10-piece play set features squishy-soft blocks and textured characters to stimulate the senses and spark creative storytelling. Fun...

Nurture your baby's early growth with 10 thoughtfully designed play zones. Soothe and entertain with a stimulating light-up feature accompanied by 5 nursery songs, 4 animal sounds, and 5 playful...

Find fossilized teeth that belonged to fearsome sea creatures around the world – from the extinct otodus shark and crow shark to the sand tiger shark that still swims today! Fun for ages 8 and up!

It's a hole-in-one lotta fun! Learn about the science of the golf swing with a whimsical desktop-sized mini golf course. With everything you need included in this kit, you'll engineer a mini golf...

Get ready to sleigh the winter style game with the STMT DIY Holly Jolly Jewelry set! This specialty curated kit comes packed with over 1,000 assorted beads and elastic all the essentials to design 20...

Color each section to uncover hidden patterns in the scene, as scented markers release soothing aromas. Patent Pending. Full-Sized pad provides 20 Hours of Flow with 20 calming coastal scenes. Scents...

This FlowArt Mini pad contains 20 compact positive affirmations, thoughtfully sized so you can complete each scene in 30 minutes or less — perfect for a lunch break, a commute, a waiting room, or a...

This FlowArt Mini pad contains 20 compact relaxing cafe scenes, thoughtfully sized so you can complete each scene in 30 minutes or less — perfect for a lunch break, a commute, a waiting room, or a...

This FlowArt Mini pad contains 20 compact cute animal scenes, thoughtfully sized so you can complete each scene in 30 minutes or less — perfect for a lunch break, a commute, a waiting room, or a...

Engage in a meditative dotting activity using a guided letter key to fill the page with vibrant dots. Patent Pending. Full-Sized pad provides 20 Hours of Flow with 20 relaxing beach scenes. Fun for...

Engage in a meditative dotting activity using a guided letter key to fill the page with vibrant dots. Patent Pending. Full-Sized pad provides 20 Hours of Flow with 20 cute animal scenes. Fun for ages...

Add some style to mealtime with our adorable silicone baby utensil set! The Sweetie Spoon™ design has a looped handle that is easy for baby to pick up with their small hands, complete with a braided...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Teethe, play, and explore! A sensory sensation, this Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. Textured teethers and dangling toys that jingle,...

Teethe, play, and explore! A sensory sensation, this Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. Textured teethers and dangling toys that jingle,...

Meet Panda Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy's Bitzy Bespoke™ collection, this baby crinkle toy includes different elements for your...

Meet Kitty Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy's Bitzy Bespoke™ collection, this baby crinkle toy includes different elements for your...

Meet Mallard Duck Bitzy Crinkle™, a lovable sensory toy for babies that crinkles and excites. Part of Itzy Ritzy's Bitzy Bespoke™ collection, this baby crinkle toy includes different elements for...

Cuddle, play, and learn! Your little one's new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle sounds, a dangling ring, crinkle textures, a...

This snuggly Puppy Itzy Lovey Plush from the Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured silicone teether helps...

Featuring soft sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link & Love™ is your baby's perfect playtime friend...

Your #1 Fan! Keep baby cool, calm, and collected with the Itzy Breeze 3-Speed Stroller Fan. Featuring a baby-safe fan guard, this USB-chargeable fan easily secures to your stroller making everyday...

Bring the brilliance of the celestial sky into your own room with the 8 Glowing 3-D planets in our solar system! These planets will out-glow all others thanks to our proprietary Glominite formula...

Stay in constant contact with your fellow secret agent while you shadow suspects and stake out crime scenes using your Spy Walkie-Talkies. These hand-held, two-way radio transceivers can communicate...

There's no watering, no soil – and yet your greenhouse slowly fills with vegetables. Find out how it works, become a botanical sleuth, and enjoy your homegrown vegetables with Hydroponics Lab. This...

Fall in love with Baby Camélia: a charming and comforting fabric doll, ideal as a comforter or as a baby's first doll. This adorable 24 cm brown doll is distinguished by her pink pajamas and her...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! This notepad is the perfect gift for the aspiring business owner. With 50 sheets to...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! With 50 sheets to use and share, this vibrant notepad and cute coordinating mini...

Search and discover with this adorable scavenger hunt notepad. With 50 sheets to use and share, this vibrant notepad and cute coordinating mini pencil is just what they need for fun on the go. Pack...

25 Pages of a jugging gator, roller skating monkey, balloon dog and so much more! A watercolor paint strip is printed on each page! Just add water to activate the bright bold colors. Perforated...