Imaginative Play

Cuddle, play, and learn! Your little one's new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle sounds, a dangling ring, crinkle textures, a...

This snuggly Puppy Itzy Lovey Plush from the Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured silicone teether helps...

Featuring soft sherpa fabric, ribbon, clinking rings and a textured silicone teether to help soothe sore gums the Itzy Friends Toy Collection Link & Love™ is your baby's perfect playtime friend...

Stay in constant contact with your fellow secret agent while you shadow suspects and stake out crime scenes using your Spy Walkie-Talkies. These hand-held, two-way radio transceivers can communicate...

Fall in love with Baby Camélia: a charming and comforting fabric doll, ideal as a comforter or as a baby's first doll. This adorable 24 cm brown doll is distinguished by her pink pajamas and her...

Welcome to Tiny Town, where kids can create their own imaginary adventures with creative, open-ended pretend play! This notepad is the perfect gift for the aspiring business owner. With 50 sheets to...

Search and discover with this adorable scavenger hunt notepad. With 50 sheets to use and share, this vibrant notepad and cute coordinating mini pencil is just what they need for fun on the go. Pack...

Toddler must-have! 100% soft doll with embroidered features, fabric hair, plump tummy, bitty belly button, a magnetic pacifier, and sittable design. Age 1 and up!

Soothing lavender scent! This scented soft doll has a magnetic pacifier, magnetic bottle, teddy bear companion, and a mini bedtime picture book. Ages 1 and up!

Rose is a 100% soft doll with magnetic hands, yarn hair, and removable clothes. She follows her dreams and lifts others up, a perfect playtime friend! Fun for ages 3 and up!

Iris is a 100% soft doll with magnetic hands, yarn hair, and removable clothes. She's fun-loving and true to herself, a perfect playtime friend! Fun for ages 3 and up!

Poppy is a 100% soft doll with magnetic hands, yarn hair, and removable clothes. She loves learning and helping others, a perfect playtime friend! Fun for ages 3 and up!

Sleep in style! A must-have for all camping and sleepover adventures, reversible with two groovy patterns, and perfect for all Groovy Girls Dolls. Fun for ages 3 and up!

Father Frasier, mother Teri, girl Freya, and boy Coco are all exited to join playtime fun! Each figure has chocolate-colored ear tips and their arms, legs and heads can be moved to put them in...

Catch and release in one shot with Slingair! This reinvented slingshot brings a new way to launch and catch a ball in one smooth motion. No set up. No interruptions. No reloading. Simply catch the...

Power up your playtime with a remote-control engineering adventure that's charged by imagination! Build your own motorized vehicles and machines with up to three degrees of freedom, and control them...

This Garbage Recycling Truck is sure to elevate the playroom of any kid who loves trucks. This truck can be taken apart and rebuilt, it has lights and sounds, realistic bin dumping action, pull back...

Take the plunge into imaginative play with Shark Dive, a 13-piece ocean adventure that brings big thrills in a small build. Kids can create an underwater scene, click together an adventurous diver...

Explore the farm and country roads with this Buzzby Farm Truck. This truck is perfect for hauling around pumpkins, carrots, hay, and more around the farm. Includes the bule truck, a cow farmer...

Make your bricks move with this Mini Engineering Front Loader. A total of 403 pieces, this brick building set will be a fun challenge. Fun for ages 8 and up!

Maybe your child is ready for a new baby in the family, but you aren't. The Sweetie Doll is the perfect solution. They can be just like you, caring for a new little one just without any stress or...

Here comes the Original Midi Tractor and Trailer! The trailer holds the three farm animals: The horse, the cow, and the pig. The included driver makes the game extra fun. This tractor is...

The suction cup base make this goose perfect for being a high chair or table sensory activity. Sensory features include push down and squeak head, click and spin wings, rolling belly beads, and...

Objects in the Itzy Bitzy Kitty Mirror are cuter than they appear! Watch as your baby smiles at their reflection in the mirror, reaches for the textured feet, and grasps for the ribbons. Attach to...

Your little farmer will have a blast with this fun farm tractor! The tractor comes with a farmer and five animals that all make realistic sounds when placed in their proper seat! Press the funnel to...

Set the scene for imaginative play with this 18-piece Old MacDonald's Farm Tractor Train Play Set: Deluxe Edition! This wooden train set is perfect for children who love farm adventures. Featuring a...

All aboard for imagination! This Lionel 17 Piece Deluxe Train Set is crafted with quality and designed for fun. This magnetic train set is sure to captivate kids and adults alike. At the heart of the...

Unleash creativity with this wooden treasure chest paint kit. This all-in-one treasure chest craft kit includes a classic wood treasure chest set, acrylic paints, and easy-to-follow instructions,...

Ignite your child's imagination with the Masterpieces Monster Truck Toy Train, a unique train monster truck designed for endless adventure. This wooden toy train engine is crafted from durable wood...

A wonderful sea breeze blows in the wingsurfer's face. With its foil, it glides almost silently over the water, propelled by the wind so strongly that it reaches high speeds and almost doesn't touch...

The fierce pirate loads his bone cannon and drives away all attackers and sea monsters with his fiery projectiles. The rotating and pivoting skeleton cannon of the pirate gunner is ready to fire and...

Zoe wants to become the best show jumper in Waterfall. To achieve this, she trains every day with her Trakehner gelding Blaze, whose combed mane and tail look particularly splendid when she jumps the...

Smooth out the ice before and during the game with a ride on the NHL® Zamboni® Machine. Styled after the iconic ice resurfacer, this NHL-licensed set is on call to prep the rink before and during...

In the garden of the princess's castle, the royal children gather to play. Here, they can play real croquet or try tic-tac-toe at the dice fence. The cute squirrels and birds watch the colorful...

Nature inspired metal crown with dangly costume gems and imbedded costume studs. Perfect for dress up and costuming!

Pretend hair salon play has never been easier with this smartly designed carry tote. Containing quality items, it opens up to become a full playset and stores back inside an innovative the carrying...

Bring joy and learning together with the Wobbling Penguin Family! This adorable set features a large wobbling penguin that rings when nudged, plus two egg-shaped rattles with soft silicone tops for...

This sweet, silicone flower features chewy petals, a rattling core and a suction base for fun sensory play. Perfect for sensory development and fine motor skills. Fun for 3-12 months!

Join Peppa and George on a countryside adventure with the Peppa Pig Train Set. This colorful train set features Peppa and George figures that fit perfectly in the engine and passenger wagon. Designed...

Dive into the depths of imaginative play with this Great White Shark plushy. This eco-friendly stuffed animal is perfect for children and adults, offering a huggable companion that promotes...